Operator-grade guidance · Pre-seed to Series A · USD

Most founders have no idea what they'll actually walk away with at exit.

Scott Pickard has advised 300+ early-stage tech companies. He knows what founders miss — and what it costs them.

Published pricing · Buy online in minutes · No sales call required

The blind spots

You're probably making financial decisions blind

The Exit Blindspot You think you own 60%. You don't.

Most founders have never modeled their exit waterfall. After dilution, preferred shares, liquidation preferences, and taxes — what you take home is rarely what you expect.

The Capital Trap Raising money and not getting funded? There's a reason.

Investors fund revenue stories, not feature lists. If your pitch isn't converting, it's almost never the product — it's the financial narrative.

The Founder Gap Product-driven founders lose the most money.

Technical founders who are weak on finance are the most vulnerable at cap-table time, raise time, and exit time. This is fixable.

Who this is for

Built for one type of founder.

If you check any of these boxes, you're in the right place.

Not for Series B and beyond.

  • First or second-time tech founder
  • Pre-seed, seed, or early-stage (under $2M revenue)
  • Currently raising — or planning to raise
  • Friends & family, angel, or accelerator-backed
  • Product-driven and weak on finance
  • Thinking about exit but haven't modeled it
  • Raising capital but not getting funded
Choose your starting point

Three ways to work with Scott

Free
Foundations Library
$0
No credit card · No sales call

Three documents most founders never get — and should have read on day one.

  • Revenue Planning Foundations
  • Founder Diagnostic self-assessment
  • Investor Readiness Foundations Pt. 1
Get Free Access →
Advisory hours
Direct Access to Scott
$1,495 +
Prepaid blocks · Book on your schedule

Prepaid hour-bank blocks. Book sessions when you need them. 36-month shelf life.

  • 5 to 40-hour blocks
  • Rates from $299 down to $250/hr
  • Transferable within your team
See Advisory Pricing →
How it works

From first visit to booked session — without a sales call

1

Pick a path

Free docs, the $299 toolkit, or an advisory block. Published pricing means no discovery-call gauntlet.

2

Buy online

Secure Stripe checkout on every paid offer. Pay once — no retainer, no recurring billing.

3

Instant delivery

Docs arrive by email in minutes. Advisory buyers get a direct Calendly booking link right away.

4

Work with Scott

60-minute sessions on your schedule, on topics you choose — cap table, raise, exit, or anything in between.

What founders say

Straight talk from someone who's done it

"I’ve raised twice and never had someone sit down with me and model the actual exit math. Scott did it in our first session. I walked away understanding my cap table for the first time."

— Founder, B2B SaaS, Seed Stage

"Most advisors give you frameworks. Scott gives you the conversation your investors are having about you — and how to change it."

— Co-Founder, Tech Startup, Pre-Seed

"I almost took a term sheet that would have cost me control of my company. Scott caught it in thirty minutes. Worth every dollar."

— Founder, Enterprise Software, Series A Ready

Still not sure where to start?

Get the free docs. Read them. If they don't open your eyes about what you're building financially, nothing will.

Get Free Access →